Managing a coworking space for artists and encouraging engagement with a unique incentive.

About Imurj

Imurj is a community for emerging visual artists, performing artists, and fans. They offer a large variety of programs to support emerging artists, grow the art community, and provide a way to learn from local creatives.

The Problem

Looking towards franchising, Imurj wanted a platform to manage and connect their members. With input from an entire community of creatives, Imurj had an abundance of ideas and programs without the focus needed to deliver a productized version of their community brand. Previous developers struggled to make consistent progress with a constant barrage of new feature ideas -- most of which already existed on popular sites like Facebook, Etsy, Flickr, and Soundcloud. Even with full time managers, connecting and delivering on so many ideas was challenging.

Here’s some of the problems we found...

  • They needed to deliver to market
  • They still had a lot of features they wanted to deliver and support
  • They were serving a multi-sided marketplace, with competing demands
  • Without launching, they had no customers on their system.
  • No administrative insight plans into managing their initial customers
  • No business-based organization models - they were ill-equipped to launch a B2B SaaS application.

What We Did

Set Our Goals

We start our process by setting short term achievable goals with Servus. The first goal that needs to be achieved is creating a production-ready Minimum Viable Product (MVP). Once the MVP is poised for action, getting it ready for Beta Testers or Early Adopters is central. The product needs to be functional enough for the testers or adopters to use. For Servus, we pinpointed two critical paths for customer value/success that are focused on the most basic value propositions to users. Those two propositions are “Service Professional Experience” and “Property Manager Experience.” Both of these experiences encompasses the lifecycle of a Property Management Service Request - like fixing a faucet.

To make the product attractive to customers, we had Servus create an app that covers the two value proposition for the two different target user (Service Professional and Property Manager). Finally, the product needs to be something worth paying for. A solid final goal for Servus was to make a quality and relevant product that people will want to buy.

Launched Minimum Viable Product

For the MVP, we started with a prototype of the Service Request lifecycle. Once validated with the target customers, we built the process to functional and performance requirements. This lifecycle was the initial step to the value propositions and was then expanded to capture the whole value proposition. Multiple organization connections for a more complete Property Manager Experience and the ability to send Service Recommendations for the Service Providers. After the MVP was launched, customer requests continued to accelerate feature development.

Servus screenshot

Property Manager Organizations wanted to capture quantitative reports and comparisons of
vendors, so Servus developed and we automated a custom scoring algorithm.

Numerous Iterations

  1. First, Property Manager Organizations wanted to capture quantitative reports and comparisons of vendors, so Servus developed and we automated a custom scoring algorithm.
  2. Second, Service Providers want to introduce the app to other customers, so we built a viral invitation system, rewarding users for bringing on partners through customized invitations.
  3. Third, the app scaled reporting and service request functionality by adding features to both the web and mobile API for a native iOS application -- including GPS location tracking, portfolio management of properties, and more.
  4. Most recently, comments and discussions were built around each service request, with a full-fledged web and iOS notification system to keep people up to date with the latest work.

The Results

First Two Monthh

Servus was able to deploy their app to customers and invalidate the original hypothesis with several local service providers.

Product Pivot

Two iterations pivoted the product to multi-family apartment properties and focus on the property management experience and a new value proposition with the same software base.

Seed Funding

The MVP we built for ServusConnect was enough to raise an initial seed round of funding for $350k.

Next Two Months

Two iterations pivoted the product to multi-family apartment properties and focus on the property management experience and a new value proposition with the same software base.

Customer Acquisition

Acquire customers through lean development to show value to investors.

Key Features
Core App Platform API
Ruby on Rails
Subscriptions
Stripe
Notifications
Sparkpost
Authentication
Facebook
eCommerce Integration
Shopify
Hosting
Heroku
Event Management Integration
Eventbrite
Mailing Lists
Mailchimp
Image, Video & Document Handling
AWS S3 & Imgix
Comments & Discussions
Custom Intellectual Property