Use design thinking to reduce the inherent risks in successfully bringing products to market. Participating in this process orients the entire team and aligns their efforts at hitting clearly defined goals.
This phase is all about gathering existing knowledge on the business, the customer, and the problem -- exposing our assumptions and knowledge gaps. We can then make plans to fill the riskiest knowledge gaps and validate (or invalidate) our assumptions.
The whole team thinks about what product success looks like, what they don't know, and what assumptions are being made.
At the end of Understand, we will have captured the critical path of a customer's problem, a Business Model Canvas, and all existing business subject mater expertise.
Here we will generate insights and potential solutions to our customer's problems. Through a series of rapid creative exercises, we collectively propose and iterate on problems and solutions.
This gives us a baseline of ideas and visuals with which to evaluate and identify potentially viable solutions. This phase is crucial to innovation and marketplace differentiation.
At the end of Diverge, we will have intellectual collateral to evaluate and converge on a single solution on the next phase.
The last step of a Converged Blueprint, Converge is where we take all of the possibilies exposed during the first two phases and elimiate the wild and currently unfeasible ideas, honing in on the ones we feel the best about.
We then develop a realistic prototyping storyboard and develop an assumptions table to guide a validated prototype.
Finally, we define Specific, Measurable, Actionable, Realistic, and Timely (SMART) success metrics which set collective expectations for next steps.