Use design thinking to reduce the inherent risks in successfully bringing products to market. Participating in this process orients the entire team and aligns their efforts at hitting clearly defined goals.


  • Have a "How Might We" mindset
  • Intense questioning without all the answers
  • Problem refinement and evolving solutions
  • Assumptions will be invalidated

Goals & Deliverables

  • Critical User Path
  • The Prototype Storyboard
  • Assumptions Table
  • Success Metrics
  • Backburner & Conflicts List

Our Process

  • Understand the problem
  • Generate new ideas
  • Converge on a Solution
Prototype & Validate